World Mobile Statistics (Free)
Worldwide Penetration Rates
Free report documenting the penetration rates of 145 countries worldwide.
Regions Covered
Asia
North America
Europe
The Middle East
Afric
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World Forum Academy Seminars
25th January (am) – Viral marketing case studies
Understanding consumer evangelism; evolving from “viral” to “vital”: how to hook them and make them stay.
25th January (pm) – 2D barcodes and oth
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USA Mobile Market Statistics 2006
Data from Wireless World Forum’s “USA Mobile Market 2006” statistical handbook reveals US Operator revenues will grow by another $20 bn in 2007. Overall growth in subscriber numbers will begin to slow
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US Mobile Seniors 2006
Wireless World Forum’s “US Mobile Seniors 2006” report on the US senior mobile market reveals that, by effectively targeting the over 50s market, the industry could see overall revenues rise by $8.94
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Understanding the mobile games consumer
180 million consumers play mobile games globally. However, the mobile games market is centered on the stereotypical young, male, hard-core gamer – in fact the mobile games consumer is much more divers
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Ukraine Mobile Market Statistics 2006
Following in Russia’s footsteps Ukraine is experiencing strong subscriber growth with ownership reaching 30 million by 2007, (a growth of 17 million since 2004).
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UK Mobile Market Statistics 2006
Data from Wireless World Forum’s “UK Mobile Market” statistical handbook indicates long term growth for UK operator ARPU.
Mobile ownership in the UK, representing the number of unique mobile owners
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Turkey Mobile Market Statistics 2006
Competition in Europe’s second most populous country has pushed ARPU down and driven subscriber numbers up, as Turkey’s urban centres ‘go mobile’.
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Thailand Mobile Market Statistics 2006
Data from Wireless World Forum’s “Thailand Mobile Market” statistical handbook shows that despite increasing subscriber numbers, falling ARPU will hit mobile revenues as operators reduce prices in ord
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Spain Mobile Market Statistics 2006
Data from Wireless World Forum’s “Spain Mobile Market 2006” statistical handbook shows that the mobile market in Spain is in a strong position with revenues and subscriber numbers on the rise.
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South Korea Mobile Market Statistics 2006
Data is the key to long term growth in Korean mobile market. As the number of mobile owners reaches saturation Korean operators look for growth in content and messaging services.
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South Africa Mobile Market Statistics 2006
Data from Wireless World Forum’s “South Africa Mobile Market” statistical handbook shows that there will be close to 30 million South African mobile phone owners by 2007, more than in the Canadian and
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Selling games to operators and brands
Games are often viewed as increases in ARPU – but this is only the tip of the iceberg. By reducing churn, games could save the operator $500 per customer per year. The second report in the ERP series
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Russia Mobile Market Statistics 2006
Data from Wireless World Forum’s ‘Russian Mobile Market 2006’ shows that Russia experienced the largest percentile increase in subscriber numbers in 2005. Russia is the most developed of the BRIC coun
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Portugal Mobile Market Statistics 2006
Content services will grow faster than the messaging market to account for 13% of data revenues by 2007 (up from 8% in 2004) as the Portuguese operators look to data services to stem falling revenues.
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Philippines Mobile Market Statistics 2006
Data from Wireless World Forum’s “Philippines Mobile Market 2006” reveals the Filipino mobile market will grow by a further 10 million subscribers in two years to end with 41.6 million subscribers in
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Parent - Friendly mobile services
Although the mobile phone industry has made leaps in “putting the customer first” there remains a number of customer groups whose needs remain bypassed. One such group comprises parents. Despite being
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Netherlands Mobile Market Statistics 2006
With voice revenues in the Netherlands declining 7.6% pa (to end 2007 on $24.3 pcm) data will play an increasingly important part in the Netherlands mobile market.
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MVNO Success
The MVNO market is currently growing, with demand for lifestyle oriented services such as those for the young and those for the old, as well as discount MVNOs being particularly in demand.
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mobileYouth06 - part one
mobileYouth06 is the definitive resource for companies targeting the youth mobile market.
mobileYouth06 part one is divided into three sections - Consumers, Handsets and Video - each providing val
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mobileYouth Fanscape
Data from Wireless World Forum’s “mobileYouth Fanscape 2006” reveals significant differences between the profiles of the US network operator customers. Data for the 254 page report was based on a comp
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mobileYouth 2005
mobileYouth is widely quoted in the media on topics relating to the young people and their adoption and spend on mobile phones and related services. The mobileYouth report is fast becoming the most re
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Mobile Youth - Video
mobileYouth Video looks at the nascent areas of mobile TV and video and analyzes possibilities and prospects for further development in this area.
The report cautions against industry hype and analys
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Mobile Youth - Mobile Services
mobileYouth Mobile Services addresses the low uptake of youth-oriented mobile services such as MMS and 3G and the churn paradox, asking why mobile youth love their phones but switch their operators mo
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Mobile Youth - Mobile Marketing
mobileYouth Marketing analyzes the current transition marketing is undergoing between "reach" and "relevance" strategies in the face of declining youth exposure to channels of mass media and increasin
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Mobile Youth - Handset
mobileYouth Handsets analyzes youth patterns of handset uptake in terms of social drivers such as peer group pressure, "crossing the chasm" and identifying a viable route to market. The social signifi
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Mobile Youth - Consumers
mobileYouth Consumers addresses the major issues surrounding young consumers and the place of mobile phones in their lives. The report begins by asking why young consumers are important to the mobile
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Mobile search and hyperlinks - thinking outside the box
A poor consumer experience of using mobile search engines and entering hyperlinks is one of the greatest hurdles facing mobile data services. However, new technologies present new possibilities for se
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Mobile Games ERP
Wireless World Forum Mobile Games ERP report series is a collection of four individual reports:
1. Developing and marketing casual games
2. Selling games to operators and brands
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Mobile case studies from Japan
A collection of 20 case studies of the latest products and trends to emerge from the Japanese mobile market.
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Mexico Mobile Market Statistics 2006
Mexican youth taking advantage of lower cost of ownership contribute to a 50% rise in subscribers to 54 million and a $850 million increase in data revenues by 2007.
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Malaysia Mobile Market Statistics 2006
Data from Wireless World Forum’s “Malaysian Mobile Market 2006” statistical handbook reveals Malaysian growth will be strongest in the teenage 10-25 age range with just under a million new subscribers
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London Office Market Report Q3 2006
City developers may be forgiven for thinking that they can never please.
After almost two years of being criticised for being over cautious in the
second and third quarters of 2006, they have now be
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London Office Market Report Q2 2006
Research published by the City of London Corporation this quarter
highlights the importance of London to the EU financial services markets.
London alone accounts for the largest share of EU finance
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London Office Market Report Q1 2006
On the face of it, a drop in take-up of a third on the previous quarter
looks fairly unprepossessing as an indicator of the state of any office
market. However, more detailed examination of Central
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Latin America Data Sheet
Over 50% of Latin Americans will own a mobile phone by 2007. Strong economic growth in the region (Latin America grew 5.8% in 2005 - the highest rate since 1990) and falling ARPU (set to drop 10% by 2
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Japan Mobile Market Statistics 2006
Data from Wireless World Forum’s “Japan Mobile Market” statistical handbook shows that future growth in the Japanese mobile market will be centred on the under 14s and over 55s as 100% penetration is
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Italy Mobile Market Statistics 2006
Data from Wireless World Forum’s “Italy Mobile Market 2006” statistical handbook shows that the data market will be worth $3.8 billion in 2007 a growth of $1.1 billion since 2004.
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Indonesia Mobile Market Statistics 2006
Data from Wireless World Forum’s “Indonesia Mobile Market 2006” statistical handbook reveals that there will be 47 million unique new subscribers in Indonesia by 2007, doubling the number of individua
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India Mobile Market Statistics 2006
Data from Wireless World Forum’s “Indian Mobile Market 2006” statistical handbook reveals that mobile ownership will pass 100 million in 2007 as ‘the largest middle class in the world’ takes up owners
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Germany Mobile Market Statistics 2006
Data from Wireless World Forum’s “Germany Mobile Market 2006” statistical handbook reveals that ARPU is in decline across the German operators and average ARPU will fall from $28.0 pcm in 2005 to $26.
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Free Mini-Report - Mobile games in Japan
“Mobile games in Japan” is a free mini-report released to mark the launch of the Wireless World Forum Mobile Games ERP series of reports and conference.
Mo
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France Mobile Market Statistics 2006
Data from Wireless World Forum’s “France Mobile Market” statistical handbook reveals that the French Mobile Market is in good health, with ARPU, at $44.10 pcm, higher than most European countries incl
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Egypt Mobile Market Statistics 2006
Data from Wireless World Forum’s “Egypt Mobile Market 2006” statistical handbook reveals that the Egyptian mobile market will triple the number of unique subscribers in the country within a period of
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Developing and marketing casual mobile games
The casual mobile game market will be worth more than $1 billion by 2007, exceeding spend on high-end feature-rich titles. This report examines the key success factors for casual mobile games and the
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Creating a compelling mobile games consumer experience
Focussed on the end-user rather than the consumer, the current mobile games consumer experience is confusing and frustrating. Poor consumer experience costs the industry up to $3 billion in lost reven
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China Mobile Market Statistics 2006
Data from Wireless World Forum’s “China Mobile Market 2006” statistical handbook shows that mobile ownership stands at 325 million in 2005 a penetration rate of 26% and will rise to 415 million by 200
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Canada Mobile Market Statistics 2006
Data from Wireless World Forum’s “Canada Mobile Market 2006” statistical handbook reveals that strong growth in the number of postpaid subscribers has led to a rise in blended ARPU from $46.00 pcm in
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Brazil Mobile Market Statistics 2006
Data from Wireless World Forum’s “Brazil Mobile Market 2006” statistical handbook reveals that mobile ownership in Brazil will reach nearly 80 million individuals by 2006, making it the 5th largest mo
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Australia Mobile Market Statistics 2006
Rising data revenue underlies positive growth in the Australian mobile market to account for 61% of top line growth by 2007. The remaining 49% of revenue growth stems from a growing subscriber base an
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